Company briefing Essay Example | Topics and Well Written Essays - 1000 words

Company briefing - Essay Example This reformation helped injecting the profitable seeds of investment, creative ideas and advanced management methods into the main bloodstream of the organization. The expansion after this transformation has been at an electric pace, alongside with helping the sustainment of the century old tradition. Not only did it continue an ever-lasting tradition, it also expanded the brand out of China and into the world market. Numerous Formidable Fist Products LXL is a skilled operator, when it comes to creating maser pieces like the moon cake, from the lotus seed paste. In the long journey of about 120 years, LXL has evolved the quality of the moon cake, incorporating premium materials and traditional techniques. The moon cake is one of the brand-names of Guangzhou, used as a souvenir and also exported to various countries of the world like Japan, America, England, Canada, Australia, Germany, Netherlands, South Africa and part of East and South Asia. A fact that highlights the success of the product was the recommendation in the Asian Games 2011, to the list of recommended souvenirs. This small moon cake was an instant hit amongst the atheletes and people all around the globe. There are over a thousand traditional cakes and Dim Sum; such as Shrimp Dumpling, Beef ball etc, other than the moon cake, which the LXL produces and is famous for. The said products are made with traditional techniques to sustain the original taste and finesse texture of the product. The modern freezing technology has ensured the freshness and constant supply to the restaurants and hotels all around the world. Servicing the 5 Star Way The advancement of LXL is not confined by only the cakes and Dim Sum. LXL group has ventured in 5-star restaurant business as well, the restaurants ranking in the top 100 China at this present time. The main restaurant, placed at the ShangXiaJiu road, has a century old history associated with it. The history still reflects in the ancient style furniture and decorat ion style. Another branch restaurant located at Liwan Lake Park, where the best feature of this place is the option of enjoying high quality Cantonese cuisine in a genuine and quite Cantonese garden looking over the LiWan Lake. LXL has not compromised over fresh ingredients and top chefs in the city to ensure best quality food of the Cantonese nature. The high quality food is not the only reason for their success but also the amazing premium services they offer, has increased their fame many-a-folds in the industry as well as among the customers. The main target of LXL is the providence of a warm and comfortable environment for the customers to enjoy while they enjoy a fabulous dine-out experience, wither with their families or their business partners. The orders can also be customized according to ones own choice and liking. The customer satisfaction is the utmost priority on the wish list of LXL. Novelty: Our Driving Force Since the transformation of 2006, LXL has moved up to new heights of success. In the present market, LXL group offers catering, cakes, trading and food processing. Presently, 5 restaurants, over 30 cake houses and 2 food processing factories are being run by them. A cold ware house of over 30 tons storage capacity and imported machineries from Japan for advance food processing ha been set up to ensure optimum quality of the products. Creativity never stops